It is, but this artbook is really thick: over 200 pages. Considering the size, I think 25 bucks is fair enough for something I really love. Lately I don't buy imported books unless it's like eBay bargains and stuff, or they're cheaper local editions. Incidentally, today I saw a Fruits Basket artbook in Spanish: quite cute, but 20&euros; so no way I'll get it.