I love it. Bring on the darkness! But this is an acquired taste, like black coffee and dark beer. After your taste buds get used to dark tastes without sugar and milk, your taste buds can start tasting a kind of sweetness that is in bitter things. It's weird. But it's also a lot less calories without all the milk and sugar.

It makes great hot chocolate. Just melt it with some water to make a liquid, then add lots of whole creamy milk and sugar. ^_^

A bar like the one you pictured is not the same as baking chocolate, which has no fat and therefore does taste a bit like feet... or something.